Zappos’ mission statement concentrates on the level of service that its customers get. It, therefore, directs all its efforts and resources to ensure that anything it does is a reflection of this term.

For Zappos, the vision statement of the company isolates one key phrase ‘delivering happiness’ as its primary goal. The latter is a description of the actions that a company would implement to achieve the vision. Essentially, the vision statement works hand in hand with the mission statement. Conceptually, a vision statement shows the road map for a company towards the desired future. That shows how strategically positioned Zappos is with its current mission and vision statements that exploit the most important needs of the customers – quality and experience. It is no wonder the company has grown into a global brand in just 20 years, something many other entities have failed to do in several decades. The focus on the experience the firm can let their clients enjoy has definitely made the Zappos a preferential choice for shoe and clothing. Zappos’ mission and vision statement describe everything the customer would want from any company. To ice the cake, Zappos has a broad statement that the company only deals with ‘the best’ in the market, and in this way enjoys a reputation of giving its customers the best looks out there.

At Zappos, there is surely nothing the customer would lack in this line of business. Zappos is out to provide its customers with anything they would wish for in the line of shoes and clothing. Zappos recognizes there are many dimensions of positively impacting on people, and one of these is giving them aesthetic appeal. In this way, the company keeps the WOW that comes with the fineness of its product alive through other community support services. With its Zappos for good, Zappos extends its services to incorporate other sustainable options where the company reaches out to society. However, this is just one piece of the many services the company has in store for its clients. It is true Zappos is a distinguished company in terms of the products it showcases in the market. Some of the factors related to this mission statement include: The target is to deliver nothing short of quality at all times. Deliver WOW through service.” In this statement, Zappos emphasizes how important the level of the service the company provides is to its overall brand.

Zappos’ mission statement is to “ provide the best customer service possible.

Zappos delivering happiness